Marketbasket

Market Basket Analysis Macro: The “Poor Man’s Recommendation Engine”

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Welcome to market basket.

Market basket analysis is a common mathematical technique used by marketing professionals to reveal affinities between individual products or product groupings. Clario Analytics has prepared an open source SAS Market Basket Analysis Macro and made it available for download. The macro was the basis for a paper presented during the SAS Users International Group in 2003.

Pull requests welcome; feel free to fork and get started.